According to Uppsala theory, what key aspects does it address?

The Uppsala internationalization model primarily addresses the "How" and "When" aspects of a company's international expansion. This theory suggests that firms typically internationalize gradually in stages, moving from low to high commitment in foreign markets. The "How" aspect pertains to the methods companies use to enter new markets, such as exporting or setting up subsidiaries, while the "When" aspect relates to the timing of these market entries based on experience and resource commitment.

Addressing the gradual learning process and threshold of commitment helps businesses understand the right pace for entering international markets, aligning their strategies with available knowledge and market conditions. This model emphasizes that companies may initially enter markets that are geographically or culturally closer before exploring more distant markets, reinforcing how these decisions unfold over time.